Custom bench back cushion made for Flower and Cream in Houston.
Whether you are the spearhead for a fresh start-up company, are the owner of a beloved mom and pop shop, run a fabulous boutique in town square, or are a big-wig for a large corporation, the interior design of your business is important and something to be thoughtfully and meticulously considered. Even if there isn’t a single piece of furniture inside your business, the way in which the interior is designed matters beyond just functionality and aesthetics.
Impress Clients and Partners
As we mentioned in our previous blog discussing how decor affects the success of your business (click here to read), lobbies and reception areas have the ability to make a huge and lasting impression on potential clients and business parters. A well-designed reception area shows customers that you care enough to invest in your business’s appearance, which in turn gives them added confidence in choosing to purchase your products or services or to partner with you on a new business venture. New clients and partners want to be wowed by your business, and you need to give them a reason to confidently choose you over your competitors. An impressive business interior makes potential clients and partners feel welcomed and makes you and your business seem more professional, dependable and successful.
Enhance Your Brand
Utilize interior design by creating a “branded environment,” – an essential element to further your brand’s design and personality and reinforce the type of business you run. Transforming your business into a three-dimensional expression of your brand enhances your message, communicates your brand identity, and reinforces your company’s position as a strong competitor within your market. Branded environments are composed of architectural elements, environmental graphics, finishes and materials, lighting, signage and way-finding and decor elements – all essential components of any business interior that should be thoughtfully chosen to echo and strengthen your unique brand.
Custom bench seating made for the interior of Aqua S Houston.
Function and Efficiency
Designing functional office spaces, strategic retail spaces or creative marketing spaces involves functionality, feel and thoughtfulness. Satisfying the practical and social needs of your clients, employees and business partners is a sign of a business that cares about more than just numbers. While assets, revenue and profits are of course at the front of every business owner’s mind, it’s important to remember that your business serves others, no matter what type of business it is. If carefully thought out, your office design has the unique ability to energize and motivate your staff, increasing productivity and overall employee happiness. A well-designed office interior that enhances your brand also helps your employees understand your company’s vision and values, which makes them more confident when selling your products and services. Having a well-designed, curated interior that allows for private working spaces, designated relaxation or break areas and collaborative meeting spaces will allow all those involved in your business to work happily and efficiently.
Please also read our blog discussing Furniture and Interior Trends Dominating the Hospitality Industry in 2020. Click here to read.